The Super Bowl is similar to the Olympics, in that you have athletes, actors, entertainers and fans alike all housed in one location. People descend upon the city in droves for the game, the parties and the fun. It’s a place conducive for networking with business partners and meeting new friends alike. While the game of football brings spectators to the city, there is a lot that goes on outside of the venue, both before and after the game.
Multi-media companies and agencies, such as ESPN, Maxim, Esquire and CAA host parties, where access is granted by invitation-only. At the Esquire party, Little Wayne performed; at ESPN it was Cee Lo who took center stage. We hit the ESPN party on Friday night and danced well into the early morning hours. I looked down at my watch at 3:30am (and then realized it was Central time, and that I had almost been up a full 24-hours, as Whitney and I had an early flight out of Baltimore that morning). With star athletes, such as Lolo Jones, Emmitt Smith and Donovan McNabb (who is hilarious!) and sportscasters, such as Sage Steele, the place was buzzing and was still rocking when we left in the early morning hours.