If you’re like me, you look forward to the September issue of any and all fashion magazines: Harper’s Bazaar, Vogue, Elle, and In Style every year. Even in my younger years, I would hover over the pages of Seventeen magazine each September. I can still see the red plaid skirts and berets in the late 80’s-early 90’s before me! They are always a monster of a magazine, heavy in weight and substantial in content by way of editorials, photos and advertisements for designers new lines. Eye catching pieces and thought provoking layouts, I could spend at least a day on each magazine.
Why is this relevant now, in the cold winter month of January? Because this is the time of year when the glossy magazines begin selecting the clothes, shooting the photos and courting advertisers, when the creators begin constructing of the creation. How do I know? I watched the documentary entitled “The September Issue” by Lionsgate, detailing the process and following the Editor in Chief of Vogue, Anna Wintour, as she traveled to fashion shows, met with retailers, approved clothes before each shoot, cut out an entire spread shortly after it was shot and finalize the then largest September issue to date in 2007 at a whopping 840-pages, 727 of which were ads.
Pulling back the metaphorical curtain to see how it all comes together often gives me a greater appreciation of the end product, and watching Ms. Wintour work to create this yearly fashion “must have” is no different. Did you know Vogue was the first magazine to use celebrities on its cover, replacing the then only used Super Model? If you have an interest in the business side of fashion, I highly suggest you watch the documentary. The September Issue premiered in summer of 2009, but was recently released on DVD and is available on OnDemand.